30% higher sales activation with Taglish Voice Agent
Enstack used a Taglish Dyna.Ai Voice Agent to support merchants after sign-up, when the next step was not acquisition but activation. The workflow helped merchants move through onboarding, adopt relevant features, and begin selling. The approved case evidence reports a 30% increase in sales activation and an 85% reduction in manual effort.
The business challenge was the gap between registration and real usage. Merchant acquisition only creates value when a new user completes setup, adds products, enables payments, creates a first invoice, or otherwise reaches the point where the platform becomes part of daily business. Enstack was attracting thousands of merchants, but post-signup progress could stall before those actions happened.
Manual follow-up created a second constraint. The activation team had to identify which merchants needed help, contact them at the right point in the journey, explain the next action, and record what happened. As the merchant base grew, the operation needed a way to extend guidance without increasing manual effort at the same rate.
The challenge
Merchant sign-up was not producing activation
Enstack deployed a Taglish Voice Agent for merchant activation. The voice workflow was designed around the actions that moved a signed-up merchant toward selling. It could support onboarding questions, explain relevant platform features, and guide a merchant toward a next step.
The use of Taglish was part of the customer experience and the operating design. The goal was not simply to translate an English script. Merchant guidance needed to sound familiar enough to support a timely conversation, while still following the campaign logic and activation objectives defined by Enstack.
The workflow connected conversation with targeting. Rather than treating every registered merchant as the same, activation outreach could be shaped around campaign goals, merchant status, and the action the business wanted the merchant to complete. Enstack used three targeted activation campaigns to move merchants from registration toward product use and selling.
The deployment
Taglish Voice Agent guided the next merchant action
The Voice Agent was used as an activation layer around the merchant journey rather than as a replacement for Enstack’s product or onboarding system. Existing merchant records and campaign logic provided the context for outreach. The agent handled the conversation and guidance; Enstack retained responsibility for product experience, merchant eligibility, campaign decisions, and follow-up actions.
The implementation therefore addressed two operational needs at once. It gave merchants a more immediate way to understand the next step, and it gave the activation team a scalable way to run outreach. The workflow could be tuned around the moments where merchants most often stalled, including setup, product adoption, payment enablement, and first-invoice creation.
The exact integration points, campaign duration, merchant cohort, and measurement period are not yet recorded in the approved evidence. Those details are important because sales activation can mean different things: a completed onboarding step, a first transaction, a payment feature enabled, or another customer-defined milestone.
How the workflow changed
Three targeted campaigns reached merchants after sign-up
Before the deployment, activation depended more heavily on manual outreach and the team’s ability to guide a growing merchant base one conversation at a time. After the deployment, voice guidance could be used as a repeatable layer across the post-signup journey.
The approved results show two sides of the change. Sales activation increased by 30%, indicating a change in the customer action Enstack was trying to create. Manual effort fell by 85%, indicating that the activation operation could run the workflow with substantially less repetitive work.
These metrics should be kept together but not conflated. The activation result is a merchant behaviour outcome. The manual-effort result is an operating outcome. The final page should identify the measurement period and the definition of activation so a buyer can understand what the numbers represent.
The customer remained responsible for deciding which merchant behaviours mattered and which campaigns should be run. Dyna.Ai provided the conversational execution layer that helped Enstack reach merchants with timely, localised guidance.
The results
30% higher activation with 85% less manual effort
Enstack moved activation from a manual follow-up task into a repeatable voice workflow. Sales activation increased by 30% while manual effort fell by 85%, giving the business a clearer path from merchant sign-up to product adoption and selling.
