Merchant activation is the lifeblood of any seller platform, and also the hardest stage to scale.
For Enstack, a fast-growing platform for small businesses in Philippines and Thailand, this challenge surfaced often. While thousands of merchants were signing up every month, only a small fraction were completing onboarding or taking the critical steps needed to generate real sales.
The result was a familiar but painful pattern:
- Strong top-of-funnel growth
- Weak conversion to active merchants
- Revenue left on the table
Low activation meant leaking revenue, slow growth and heavy dependence on manual outreach.
Merchants felt stuck. The operations team was stretched thin. And the gap kept widening.
The issue wasn't acquisition. It was activation.
What's holding back growth?
1. Onboarding drop-off at critical moments
Many merchants stalled halfway through onboarding, often right before high-impact steps like adding products, enabling payments or creating their first invoice.
Some were confused by the process. Others lacked motivation. Most simply didn’t know what to do next.
Without timely guidance, momentum was lost and once gone, merchants rarely came back.
2. Underutilisation of high-impact features
Key features such as Create Invoice were then designed to accelerate sales, but were significantly underused.
The problem wasn't feature availability. It was feature understanding.
Merchants didn't clearly see:
- How these tools directly translated into faster transactions
- Why using them early mattered
- What immediate value they would unlock
As a result, powerful capabilities sat idle while merchants struggled to convert interest into revenue.
3. Operations support that couldn't scale
Enstack's operations team worked hard to support merchants but human support was not scalable.
- One-to-one calls were time-consuming
- Manual follow-ups were inconsistent
- Text messages weren't effective
The team simply couldn't guide every merchant personally and many merchants fell through the cracks.
The core insight
The barrier to growth wasn't demand, product quality nor acquisition. It was activation at scale.
Until merchants could be guided clearly and at the right moment, growth would continue to leak between sign-up and success.
The Solution: a Taglish AI Voice Agent for mid-Journey merchant activation
To convert sign-ups into active sellers, Enstack partnered with Dyna.Ai to deploy a Taglish AI Voice Agent designed to guide merchants through the most critical moments of their onboarding journey. For many Enstack merchants, text-based nudges weren't enough. Voice changed that.
Rather than replacing human support, the Voice Agent acted as a scalable activation layer, stepping in precisely where merchants were most likely to drop off.
The focus was deliberate: mid-journey activation, where intent already existed but momentum was fading.
Targeted activation campaigns that drove action
The Voice Agent was deployed across three high-impact activation campaigns, each aligned to a specific business outcome:
1. Starter-to-Advanced Merchant Conversion
Merchants who had completed basic setup but stalled were guided to upgrade and unlock more advanced tools.
2. Feature Adoption Campaign
Promoted key features such as Create Invoice, helping merchants complete transactions more efficiently.
3. Active seller campaign
For merchants who had set up their stores but weren't transacting regularly, the Voice Agent focused on driving first and repeat orders.
What the AI Voice Agent delivered?
Across these campaigns, the Voice Agent provided:
- Real-time, human-like Taglish conversations
- Instant answers to common onboarding questions
- Personalised guidance based on each merchant’s progress
- Clear and actionable instructions that removed confusion and friction
Most importantly, it helped merchants confidently complete the highest-impact actions in their journey:
- Adding products
- Enabling payments
- Completing verification
Instead of generic, one-size-fits-all outreach, merchants received timely, contextual and personalised voice guidance exactly when they needed it.
The experience felt as if every merchant had their own dedicated onboarding assistant, without placing additional strain on Enstack’s operations team.
The Results: From Activation Bottleneck to Growth Engine
The impact was immediate:
- +30% increase in sales activation
More merchants completed the critical mid-journey steps that directly led to real transactions.
- 85% reduction in manual effort
With the AI Voice Agent handling the majority of activation and follow-up conversations, Enstack drastically reduced the need for manual calls and repetitive outreach. Operations teams could then refocus on higher-value, strategic work.
- Growth Without Headcount Expansion
The AI Voice Agent ensured merchants received the right guidance at the right moment consistently and at scale. Activation no longer depend on human capacity.
Conclusion
With Dyna.Ai’s Taglish AI Voice Agent, Enstack transformed merchant onboarding from an operational bottleneck into a scalable growth engine. Through AI-driven improvements in activation, feature adoption, and manual workload reduction, Enstack now enables more merchants to launch faster, transact sooner, and succeed on the platform all while operating more efficiently.
